Head of Marketing · CMO · Zurich, Switzerland · Open to new roles

Narrative-first
marketing leader.
Brand architectCategory builder0 → 1Brand architect

12+ years leading marketing from 0 to 1 and 1 to scale, across fintech, gaming, DeFi, and institutional crypto. I create brands with a story and build the infrastructure that makes them grow with intention.

2k → 23k+
User growth
Drop Protocol
within 12 months
$50M+ TVL
Largest LST in the Interchain
Drop Protocol
within 12 months
$8M+
Early deposits, stealth to public beta
Structured (maxBTC)
within 3 months
15k+
Signed creators on platform
Matchmade
Currently
FRÖJD · 2026 – PRESENT
Fractional CMO

I work with founders who are serious about growth but not yet ready to build a full marketing org: senior strategy, hands-on execution, GTM, brand, ops, and comms. The full stack without the full headcount. Currently working with two Zurich-based early-stage AI companies on narrative architecture, brand positioning, and GTM foundations.

CHAMPAGNE HATT ET SÖNER · 2026 – PRESENT
Personal Vintage Consultant

Establishing a boutique Champagne house in the Swiss market through business development and B2B sales, working with asset managers, family offices, and (U)HNWIs in bespoke settings. Guiding clients through the experience of crafting something entirely their own through a white-glove personal vintage journey. Sommelier-trained and genuinely obsessed with Champagne.

Capabilities
01Brand narrative and positioningStoryBrand applied across DeFi, fintech, B2B
02GTM strategy and 0-to-1 launchesStealth to public, sequencing, coordination
03Growth systems and acquisitionSequential loops, multi-sided marketplace growth
04Business development and market entryInstitutional partners, market entry from zero
05Marketing infrastructureCRM, KPI frameworks, automation, full stack builds
06Strategic comms and investor narrativePre-seed positioning, tier-1 coverage
Experience
2025 – 2026
Structured · Remote
Head of Marketing
Built brand, narrative, and category positioning for maxBTC, a liquid, yield-bearing Bitcoin asset with institutional-grade custody and BTC-denominated returns. Worked in stealth, in parallel with running Drop, taking the product from zero to KYC-gated public beta. Shaped investor comms for the pre-seed round and managed the full arc solo.
~$8M deposits at betaStealth to beta, soloPre-seed narrative
2024 – 2026
Drop Protocol · Remote
Head of Marketing
Led all marketing for a Lido-backed liquid staking protocol on the Interchain. Known for narrative-driven brand building and community, Drop became the largest LST in the Interchain within 12 months. Owned GTM for every product launch and incentive program, and managed all cross-functional coordination with product, engineering, partners, and investors.
2k to 23k+ users$50M+ TVL#1 Interchain LST
2023 – 2024
Obligate · Zurich
Head of Marketing
Repositioned an on-chain capital markets platform for relaunch, securing tier-1 organic coverage and building partner co-marketing campaigns with institutional names including Base, Polygon, Circle, and Bitcoin Suisse. Separately incubated and launched Margarita Finance, a Solana-based structured yield platform.
Full relaunchTier-1 coverageBase · Polygon · Circle · Bitcoin Suisse
2022 – 2023
SKYGROUND · Remote
Head of Marketing
Built the brand and full marketing stack from scratch for a retail forex brokerage product on turnkey fintech infrastructure. Launched from zero across GCC and Europe, including developing a white-label trading academy as a plug-and-play client solution.
0 to 1 brand and stackGCC · EU
2019 – 2022
Matchmade · Berlin
Marketing Director
Led marketing, SDR, and customer support for a creator marketplace connecting game studios with YouTube and Twitch creators. Owned growth, CRM, and acquisition across all sides of the platform simultaneously, scaling the creator roster, acquiring gaming studios, and optimising campaigns for clients including Tencent and ZeptoLab.
15k+ creatorsTencent · ZeptoLabmarketplace growth
2017 – 2019
Zalando · Berlin
Head of PR and Social, Nordics
Owned regional brand presence and communications for Sweden and Finland at Europe's largest fashion platform. Led social media strategy, creator partnerships, press, and events across both markets, including a UGC initiative that turned shoppers into content creators and drove measurable AOV uplift.
2 marketsMulti-agencyAOV uplift
2016 – 2017
Caliroots · Stockholm
Head of Brand and Social
Led brand identity and community-building for one of Scandinavia's leading streetwear retailers, shaping voice, visual direction, and brand presence in a highly engaged subculture.
Brand leadCulture-first
2014 – 2016
Vinguiden · Stockholm
Senior Content Manager
Content strategy and editorial direction for Sweden's leading wine media brand, while pursuing a sommelier certification in parallel.
Editorial leadSommelier cert. in parallel
Skills
Verticals
DeFi / Web3Institutional cryptoFintech / tradingGamingFashion / e-commerceWine / prestigeB2B
Capabilities
GTM strategyBrand positioning0-to-1 launchesGrowth systemsB2B / ABMDemand genPartner marketingInvestor narrativeMarketing infrastructureCRM and automationStrategic commsBusiness development
Tools
NotionFigmaWebflowFramerLovableHubSpotSalesforceClayApolloZapierGA4Meta AdsGoogle AdsLinkedIn AdsMixpanelHotjarDiscordCapCutTypeformPerplexityClaudeClaude CodeCursorand more
Languages
Swedish – native · English – bilingual · German – basic · French – basic
Education
B.Sc PR, Communication and Media · Stockholm University, 2013–2015
Certification
Certified Sommelier · Scandinavian Wine Academy, 2016
Based in
Zurich, Switzerland · B permit, EU/EEA national
Markets
Global · Web3
Open to the
right next
move.

Looking for a Head of Marketing or CMO role where brand thinking and commercial execution are both valued.

frojd.hannah@gmail.com→LinkedIn→Telegram→+41 76 272 08 30→